Dole Soft Serve is a brand of soft serve ice cream that comes in many tropical flavors like Pineapple, Orange, Pomegranate, and more. They are also one of few brands that are both gluten-and dariy-free making their products more inclusive to people with certain types of allergies.
The goal of this re-brand was to become much more clean but still equally bright and exciting and give customers the information that they may be looking for while also having a form of consistency through out the products.